DPDP Platform Comparison · June 2026
ConsentOS vs Privy (IDfy)
Privy by IDfy is India's largest consent governance estate by scale. For an enterprise standardising data governance across many systems, that breadth is the point. For a regulated lender or insurer, the question is narrower: what does the platform produce when an erasure request collides with an RBI retention mandate. ConsentOS is built around that one conflict. This page compares the two on that line.
| Capability | ConsentOS you | Privy (IDfy) |
|---|---|---|
| Product scope | Focused DPDP compliance position | Full data governance estate |
| RBI / PMLA retention vs DPDP erasure (Legal Obligation Override) | Field-level resolution under Section 8(7), built in | Estate-wide governance, not built around this conflict |
| BFSI conflict resolution (NBFC / insurance / broker) | RBI, IRDAI, SEBI retention mapped at field level | Serves BFSI, not conflict-resolution-led |
| Public fixed pricing | Published tiers, from Rs 2,999/mo | Enterprise pricing, quoted per engagement |
| India market scale and track record | Early access, BFSI pipeline | Reported 500+ clients, MeitY Code for Consent winner |
| Connectors and integrations | Core integrations, BFSI-focused | Reported 400+ connectors |
| Deployment time to operational compliance | 30 days, fixed scope | Reported around 90 days |
| Best fit | Regulated mid-market BFSI needing the conflict resolved | Large enterprises buying a full governance estate |
Data from public pricing pages and product documentation · June 2026
Where Privy is strong
Privy is the India market leader by scale. It won the MeitY Code for Consent challenge, raised a $53M Series F in February 2026, and reports more than 500 enterprise clients and over 400 connectors, with deployments around 90 days. It is a full data governance estate, designed for a large enterprise standardising consent and data controls across many systems. If that is your requirement, Privy is the established choice and the breadth is the reason to pick it.
Where ConsentOS wins
ConsentOS makes the opposite trade. It is a focused compliance position, not an estate. For a regulated lender or insurer the binding question is the RBI and PMLA retention mandate against the DPDP erasure right. When a customer demands erasure of data a statute requires you to keep, ConsentOS produces a refusal that cites the exact mandate, retains only the mandated fields, and logs the decision in a denial register built for Data Protection Board scrutiny. It publishes fixed pricing rather than quoting per engagement, and it is built by an India-incorporated company positioned to pursue Consent Manager registration. If the retention conflict is your buying decision, depth on that conflict beats breadth across the estate.
ConsentOS vs Privy, answered.
Is ConsentOS an alternative to Privy (IDfy) for DPDP compliance?
ConsentOS is the focused alternative. Privy by IDfy is India's largest consent governance estate by scale, built to cover data governance broadly across a large enterprise. ConsentOS is built for one thing: DPDP Act 2023 compliance for regulated BFSI, with the Legal Obligation Override that resolves the RBI and PMLA retention mandate against the DPDP erasure right at field level. It publishes fixed pricing and reaches operational compliance in 30 days.
Privy vs ConsentOS: what is the real difference?
Privy is an estate. It governs consent and data across many systems and is built for a large enterprise standardising governance at scale, with a reported 400+ connectors and 500+ clients. ConsentOS is a position. It resolves the single conflict a regulated lender or insurer cannot ship without: when a customer demands erasure of data the RBI requires you to retain, ConsentOS produces a refusal that cites the exact mandate and logs it in a denial register an inspector accepts. Breadth across governance versus depth on the conflict your supervisor will ask about.
Privy is the market leader. Why consider a newer platform?
Privy's scale is real: a MeitY Code for Consent challenge winner with a $53M Series F in February 2026. For a large enterprise buying a full governance estate, that maturity matters and you should evaluate Privy first. The case for ConsentOS is narrower. For a regulated mid-market lender or insurer, the binding requirement is the RBI retention versus DPDP erasure conflict, resolved with field-level mapping and a denial register, at public fixed pricing. ConsentOS is built around that requirement rather than around the estate.
Does Privy resolve the RBI retention versus DPDP erasure conflict?
Privy's governance estate captures consent and manages rights at scale. The RBI and PMLA retention mandate against the DPDP erasure right is a separate, BFSI-specific problem: data the RBI requires you to retain for years collides with a data principal's right to erasure. ConsentOS resolves it directly with the Legal Obligation Override, field-level retention mapping, and a signed denial register built for Data Protection Board scrutiny. If your business holds data under a statutory retention mandate, that conflict is the buying decision.
How does ConsentOS pricing compare to Privy?
Privy prices at the enterprise level, quoted per engagement, in line with a full governance estate. ConsentOS publishes fixed tiers from Rs 2,999 per month, with the regulated-BFSI Compliance Vault at Rs 1,50,000 per month and the Legal Obligation Override included rather than priced as an add-on. For a mid-market BFSI buyer, fixed and public pricing scopes the decision without an enterprise procurement cycle. Current tiers are on the ConsentOS pricing page.
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